Engaging your Ideal Customer: Social Media Challenge

Social Media Challenge Lead Magnet - Inspirational Web Designs by Teresa

Create Fast Results with a Social Media Challenge

In this week’s post I am talking all about social media challenges! These have been one of my favorite ways to connect as a consumer, and I have the privilege of being joined this week with my coach and mentor, Paula Lacobara, who shares her experience with offering a social media challenge lead magnet. 

Challenges are a great way to connect on an intimate and personal level with your ideal client. They offer a close look at you, your personality, values and beliefs. They also offer a glimpse of the passion you put into your business, product and services.

The key to a really good challenge is fast results

Ideally you would want to finish the challenge within 3 – 5 days. You can go longer, and I personally have signed up for challenges that are as long as 30 days. The trouble I discovered with these is that many people stop participating after a week or so, if they last that long.

There is a lot of planning and energy in creating a really good challenge. If most aren’t completing it, then it is time and energy that could easily be spent elsewhere.  Consider this.  When someone can see the impact you have made in their life within a few days, they are more likely to want to know more about who you are and what you can do for them.

For a little more insight into challenges, take a look at this interview with my dear friend and mentor/coach, Paula Lacobara, who’s challenge a few years ago lead to us working together in a really big way.